Ranking a website is primarily based upon building high quality links and gradually increasing the volume of backlinks to your website. If you can master the various link building techniques you can effectively increase your traffic and sales.
In this article I will go over a number of link building tactics that can be used to increase your websites search engine rankings. Over the years I have seen many individuals start from the most elementary link building tactics to blatant spamming. Although spamming can create short term results it typically ends up in sandboxing or de-indexing. With that said, this article will focus on White Hat SEO Tactics that are designed for long term results.
1. Social Bookmarking: Social bookmarking web sites are typically used for indexing existing backlinks. However, if you have news worthy information your site can potentially go viral on websites such as digg.com , stumbleupon.com , and reddit.com.
2. Article Marketing: By creating unique articles and posting them on high traffic article directories you can both increase your backlinks and potentially drive targeted traffic to your website. This also offers you a unique opportunity to pre-sell your customers by making compelling points about your product or service.
3. Directory Submission: There are a number of free and paid directories for nearly every niche on the internet. Rather than submitting to every directory you should focus on getting links from quality niche related directories.
4. RSS Submission: This can be a great way to get your content indexed. If you publish regular blog posts you should especially consider submitting your RSS feeds to RSS directories. This can provide an additional source of quality traffic.
5. Forum Profiles: Take part in niche related forums and utilize your profile field to your advantage by posting a link back to your web site. Where appropriate you can also drop your link within the content of a post, just be sure to do so tastefully and within the forums rules and guidelines.
6. Press Releases: These offer a unique way to present your content in a more professional manner. Although there are a number of free PR services you might want to consider a paid alternative such as PRweb. By paying for a press release you will likely gain significant amounts of exposure and you may also receive high quality backlinks which can improve your search engine ranking
7. Blog Commenting: Manual blog commenting can be an effective method to increase your search engine rankings. The best method is to search out high PR blogs within your niche and post a relevant comment to the blog post at hand.
8. Guest Posting: This can be a great way to get high quality backlinks that benefit the site owner and your website. The site owner will receive content and in exchange you receive a link or two to your website.
9. Web 2.0 Properties: These types of sites are similar to blogs where you can add your own content and include backlinks to your site.
10. PDF Distribution: By creating content that’s informative an relevant to your industry you can syndicate it on many free ebook directories thus helping to drive traffic and additional backlinks.